Betty Crocker

Betty Crocker is a fictional spokeswoman for the Washburn Crosby Company which later became General Mills. Betty was born in 1921 in Minnesota.

Crocker was often featured in radio chats during the 1920s and onward. The "Betty Crocker School of the Air" counseled listeners how how to make do. Her radio show featured cash saving cooking tips. Her character was one of the most famous women in America. First Lady Eleanor Roosevelt was the best known followed by Crocker.

By 1936 she was so popular a portrait was created bring her face to life.

In 1950, General Mills published the Betty Crocker Picture Cook Book which was a bestseller. Betty's face graced the book.

By 1954, Crocker had her own television show that often featured celebrities cooking. Guest stars such as Gracie Allen and George Burns learned cooking skills in her television show called "The Betty Crocker Search for the All-American Homemaker of Tomorrow." Several different actresses played the part of Betty during the television series which lasted almost 20 years.

Many believed Betty was a real live spokeswoman for the company.

References

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