Diffusion of innovations

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This appears to be either a book synopsis, original research, or both. In any event, as written and structured, it is not encyclopedic. The topic seems to have no other researchers. See Wikipedia's entry, referencing only Rogers' two books.

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James A. Flippin 17:10, 20 June 2007 (CDT)

Diffusion of Innovations

Everett M. Rogers

Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.

Introduction

Everett Rodgers proposes the decisive model of change and innovation. Innovation is diffused to members of a social system, over time through certain channels. There are four key elements when diffusing a new idea:

1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system

Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation

The Innovation

• Chapter 4
• Chapter 6
• Chapter 10

Communication Channels

• Chapter 5
• Chapter 8

Time

• Chapter 5
• Chapter 6
• Chapter 7

The Social System

• Chapter 8
• Chapter 9
• Chapter 10

Summary

More to come.