Apple Inc.

Apple Inc. (formerly known as Apple Computer) is an American company that primarily specializes in the creation of software, computers, and consumer electronics; most notably the the Macintosh line of computers, Mac OS X operating system, and the iPod.

Company History

Apple was founded on April 1, 1976 in California as Apple Computer, Inc.

On January 9th, 2007 Steve Jobs announced Apple would remove the "Computer" from its name at the MacWorld Expo to reflect the company's diversification into consumer electronics markets.

Consumer Loyalty

Apple has long benefited from an unusually high level of consumer affiliation and product loyalty, although it has had its fair share of scandals including the highly publicized and long running legal battles with Apple Records], and the recent Stock Option backdating scandal

External Links

SEC Filing of the name change
Apple's Legal Woes
Stock Option scandal