Google (company): Difference between revisions
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'''Google Inc.''' is a multi-billion dollar, multinational US corporation operating mainly over the [[Internet]]. It was founded as a search engine company in 1998 by [[Larry Page]] and [[Sergey Brin]] and is currently (as of 2011) the most popular search engine on the Internet. It has spawned a number of other companies and services, some of which have become as ubiquitous as its search engine. For example, Google Inc. owns [[Blogger]], [[YouTube]], and [[DoubleClick]] and its products include Google Mail (gmail), Google Video, and Google Maps. Google has long dabbled in social networking, and has recently taken on social media giant [[Facebook]], | '''Google Inc.''' is a multi-billion dollar, multinational US corporation operating mainly over the [[Internet]]. It was founded as a search engine company in 1998 by [[Larry Page]] and [[Sergey Brin]] and is currently (as of 2011) the most popular search engine on the Internet. It has spawned a number of other companies and services, some of which have become as ubiquitous as its search engine. For example, Google Inc. owns [[Blogger]], [[YouTube]], and [[DoubleClick]] and its products include Google Mail (gmail), Google Video, and Google Maps. Google has long dabbled in social networking, and has recently taken on social media giant [[Facebook]], launching [[Google+|Google Plus]] as a direct competitor. | ||
Several Google services are architected as [[cloud computing]]. | Several Google services are architected as [[cloud computing]]. | ||
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===Google search=== | ===Google search=== | ||
The search engine is found at the web site [http://www.google.com | The search engine is found at the web site [http://www.google.com here] and its more specialized companion site ''[http://www.google.com/advanced_search Google advanced search]''. The engine searches for key words and phrases, and finds web links related to the selected terms. Google provides some [http://www.google.com/help/features.html tips for effective search]. | ||
===Gmail=== | ===Gmail=== | ||
Revision as of 03:49, 28 September 2011
Google Inc. is a multi-billion dollar, multinational US corporation operating mainly over the Internet. It was founded as a search engine company in 1998 by Larry Page and Sergey Brin and is currently (as of 2011) the most popular search engine on the Internet. It has spawned a number of other companies and services, some of which have become as ubiquitous as its search engine. For example, Google Inc. owns Blogger, YouTube, and DoubleClick and its products include Google Mail (gmail), Google Video, and Google Maps. Google has long dabbled in social networking, and has recently taken on social media giant Facebook, launching Google Plus as a direct competitor.
Several Google services are architected as cloud computing.
Products and services
Google is best known for its search engine, but also offers a variety of other services.
Google search
The search engine is found at the web site here and its more specialized companion site Google advanced search. The engine searches for key words and phrases, and finds web links related to the selected terms. Google provides some tips for effective search.
Gmail
Google mail, usually called gmail, is a web-based electronic mail service. It was first released as a beta and was in the beta testing phase until July 9th, 2009. Beginning with 5GB of free email storage, which was unheard of that time, it slowly grew to over 7GB. While other free webmail services now have caught up and some have surpassed gmail, it was a trailblazer laying the foundation for large storage webmail services.
Google maps
Google maps provides maps and satellite pictures of the Earth with zoom-in features that can take the viewer down to a street level and actual images of structures as seen at street level. It also provides driving directions between locations and a route map. Google provides a help site,[1] and a detailed user guide.[2]
Google books
The web site Google books and its more detailed companion Advanced book search searches for books related to key words and phrases. Some tips on using this tool are available,[3] and Google provides a help page.[4]
Some of these book links provide only basic information, such as vendors and libraries where they can be found, and the information normally found in a citation such as isbn, title, and author. Other links provide a "snippet view" that displays a brief phrase within the work that contains the search key words. Still others provide a "preview" that allow full pages and sometimes full sections to be read and searched. To some extent this service overlaps with Amazon's "look inside" feature, but a larger range of titles is available and url’s are provided to the pages exhibiting the searched-for items. Unfortunately, these url’s are not necessarily fixed, and it may occur that pages available on line at one time become inaccessible at another.
Google scholar
The web site Google scholar and its more detailed companion Advanced scholar search search for links to technical and professional journals containing key words or phrases. Many of these works are available on-line only in very limited form without special subscription, but some are completely accessible. Located works also are provided with links (Cited by ...) to other works that use the found source as a citation, and also links to Related articles. Google also provides tips on using this search engine.
History
The history of Google has been detailed.[5]
Searching
Brin and Page published their article, "The anatomy of a large-scale hypertextual Web search engine", in 1998.[6] Their patent for PageRank was filed in 1998 and issued in 2001.[7]
Advertising
Over 40 patents related to advertising have been assigned to Google.[8]
AdWords
AdWords (website)is for sponsors to advertise their products on Google's advertising network. Sponsors pay by bidding on a pay-per-click model. In addition, bids are awarded based on the advertiser's clickthrough rate. Google introduced AdWords in October, 2000.[9]
AdSense
AdSense is for web publishers to earn income by hosting advertisements on their websites (website). Google's patent for AdSense was filed in 2003 and issued in 2006.[10] Yahoo had a lawsuit against Google for patent infringement that resulted in Yahoo licensing to Google US Patent 6269361 (U.S. Patent 6,269,361,) and other patents.[11]
Controversies
The Google Book Search Library Project, in which millions of books from libraries will be scanned and made searchable on the Web, has led to controversy and legal action. In support of Google's mission to "organize the world's information," the Google Book Search program is designed to digitize printed book content so that it may be searched and retrieved via Google's search engine. The program has two facets—one that involves publishers, which has not been controversial, and one that involves libraries, which has. The University of Michigan has committed to allowing Google to scan its entire print and journal collection. Publishers are suing Google for copyright infringement, while Google claims their use falls under the fair use privilege of the Copyright Act.[12]
Google has agreed to censor results for queries made from China. Google has decided to do so to stop China from hindering Chinese user searches (blocking Google or substantially slowing down the result display). Google has agreed to block content that the Chinese government deems unacceptable. [13].
Google Reader now automatically allows contacts a person has in a Gmail account to what feeds are subscribed.[14].
Google cookies are criticized by the World Privacy Forum and others. They expire automatically after two years, but cookies will not be erased unless a person does not visit any Google sites for two years. [15].
References
- ↑ Maps help. Retrieved on 2011-09-21.
- ↑ Maps user guide. Google. Retrieved on 2011-09-21.
- ↑ Google book search tips. University of Michigan University Library. Retrieved on 2011-09-21.
- ↑ Using Google books. Google. Retrieved on 2011-09-21.
- ↑ John Battelle (2006). The search: How Google and its rivals rewrote the rules of business and transformed our culture. Penguin. ISBN 1-59184-141-0.
- ↑ Brin, Sergey; Lawrence Page (1998-04). "The anatomy of a large-scale hypertextual Web search engine". Computer Networks and ISDN Systems 30 (1-7): 107-117. DOI:10.1016/S0169-7552(98)00110-X. ISSN 0169-7552. Retrieved on 2008-12-17. Research Blogging.
- ↑ Page L. (2001) Method for node ranking in a linked database. United States Patent Office Google Patents U.S. Patent 6,285,999,
- ↑ Patent Database Search Results: AN/Google AND (TTL/advert$ OR ABST/advert$ OR SPEC/advert$) in US Patent Collection. United States Patent Office. Retrieved on 2009-06-20.
- ↑ Karp, Scott (May 27th, 2008) Google AdWords: A Brief History Of Online Advertising Innovation Publishing 2.0
- ↑ Anderson D, et al. (2006) Serving advertisements based on content . United States Patent Office Google Patents U.S. Patent 7,136,875,
- ↑ Olsen S (2004). Google, Yahoo bury the legal hatchet. CNET News. Retrieved on 2009-06-20.
- ↑ Baksik, Corinna. (2006) "Fair Use or Exploitation? The Google Book Search Controversy," Libraries and the Academy- Volume 6, Number 4, October 2006, pp. 399-415 in Project Muse
- ↑ Fox News.com, "China's Google Search Engine to Be Censored", [Associated Press], January 25, 2006.
- ↑ Profy, "Don't Be... What Was That Again? We Seem to Have Forgotten", Cyndy Aleo-Carreira, December 27th, 2007.
- ↑ USA Today, "Google's cookie policy good for privacy?", Anick Jesdanun, July 19, 2007.