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'''The Coors International Bicycle Classic''' (1980–1988) was a stage race sponsored by the Coors Brewing Company. Coors was the race's second sponsor; the first, Celestial Seasonings, named the race after its premium tea Red Zinger, which began in 1975. Over the years, the event became America's national tour, listed as the fourth largest race in the world after the Tour de France, Giro d'Italia, and Vuelta a España.[citation needed] The race grew from 3 days of racing in its first years as the Red Zinger Bicycle Classic to 2 weeks in the later Coors Classic years. Race stages were held in Colorado in the early years, expanding first from Boulder and Denver back to the Keystone ski resort, later adding Estes Park, Vail, Aspen, and Grand Junction, before further expansion that included Wyoming, Nevada, California, and Hawaii. All but the last year the race concluded with a short circuit in North Boulder Park. On August 4, 2010, Colorado governor Bill Ritter and cycling legend Lance Armstrong announced that they would revive stage racing in Colorado with the USA Pro Cycling Challenge. It was a seven-day race held in August 2011.
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'''The Coors Classic''' (1980–1988), more formally known as the "Coors International [[Bicycle]] Classic", in the later years it was run, was a stage race sponsored by the Coors Brewing Company. Coors was the race's second sponsor; the first, Celestial Seasonings, named the race after its premium tea Red Zinger, which began in 1975. Over the years, the event became America's national tour, listed as the fourth largest race in the world after the Tour de France, Giro d'Italia, and Vuelta a España. The race grew from 3 days of racing in its first years as the Red Zinger Bicycle Classic to 2 weeks in the later Coors Classic years. Race stages were held in Colorado in the early years, expanding first from Boulder and Denver back to the Keystone ski resort, later adding Estes Park, Vail, Aspen, and Grand Junction, before further expansion that included Wyoming, Nevada, California, and Hawaii. All but the last year the race concluded with a short circuit in North Boulder Park.


==History==
==History==
[[Image:Greg Lemond Coors Classic.jpg|right|thumb|Greg LeMond (w. 1981, 1985) during the 1986 Coors Classic. CREDIT: Gocal83, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons]]
[[Image:Greg Lemond Coors Classic.jpg|right|thumb|Greg LeMond on left (w. 1981, 1985) during a 1986 Coors Classic, San Francisco, CA stage. CREDIT: Gocal83, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons]]




In 1975, Mo Siegel and John and Wyck Hay, founders of the Celestial Seasonings herbal tea company, launched the Red Zinger Bicycle Classic race to promote their new Red Zinger tea.
In 1975, Mo Siegel and John and Wyck Hay, founders of the Celestial Seasonings herbal tea company, launched the Red Zinger Bicycle Classic race to promote their new Red Zinger tea. In 1979, Michael Aisner, the race's then PR director, bought the race for one dollar from Siegel, and with his blessing took the idea of a grander event to Peter Coors, the beer impresario. Over the next eight years, the Coors Classic grew into two weeks of racing in California, Nevada, and Colorado, with stages in some years in Hawaii and Wyoming. The race's legendary merchandise had custom annual graphics, sold in every state (and even Japan and England), generating $1 million in 1987 and $1.5 million in 1988 in sales to help support the race.


In 1979, Michael Aisner, the race's then PR director, bought the race for one dollar from Siegel, and with his blessing took the idea of a grander event to Peter Coors, the beer impresario.
The Red Zinger and Coors Classic stage races showcased world-class men and women's cycling throughout the scenic terrain of Colorado, California, Nevada, Wyoming, and Hawaii. The race was considered the fourth biggest race on the world cycling calendar and was ground-breaking as the single biggest women's stage race ever held. The Coors Classic launched the careers of some of the world's greatest cyclists and paved the way for the sport's growth in the United States.
 
Over the next eight years, the Coors Classic grew into two weeks of racing in California, Nevada, and Colorado, with stages in some years in Hawaii and Wyoming. The race's legendary merchandise had custom annual graphics, sold in every state (and even Japan and England), generating $1 million in 1987 and $1.5 million in 1988 in sales to help support the race.
 
The Red Zinger and Coors Classic stage races showcased world-class men and women's cycling throughout the scenic terrain of Colorado, California, Nevada, Wyoming, and Hawaii. The race was considered the fourth biggest race on the world cycling calendar and was ground-breaking as the single biggest women's stage race ever held.
 
The Coors Classic launched the careers of some of the world's greatest cyclists and paved the way for the sport's growth in the U.S.


A permanent tribute to the Classics was created in 2018 in North Boulder Park, where the race ended 12 of its 13 years. Plaques tell the stories of the race near a cobblestone Champions Plaza, where the 19 winner's names are inscribed.
A permanent tribute to the Classics was created in 2018 in North Boulder Park, where the race ended 12 of its 13 years. Plaques tell the stories of the race near a cobblestone Champions Plaza, where the 19 winner's names are inscribed.
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|+ G.C. CHAMPIONS
|+ G.C. CHAMPIONS
|-
|-
! Header text !! Header text !! Header text !! Header text !! Header text
! Year !! Men !! Nationality !! Women !! Nationality
|-
|-
| 1975 || John Howard || USA || Example || Example
| 1975 || John Howard || USA || Hanna North|| USA
|-
|-
| 1976 || John Howard || Example || Example || Example
| 1976 || John Howard || USA || no women's race || --
|-
|-
| 1977 || Example || Example || Connie Carpenter || USA
|1977||Wayne Stetina||USA||Connie Carpenter||USA
|-
|-
| Example || Example || Example || Example || Example
|1978||George Mount||USA ||Keetie van Oosten-Hage||NED
|-
|-
| Example || Example || Example || Example || Example
|1979||Dale Stetina||USA ||Keetie van Oosten-Hage||NED
|-
|-
| Example || Example || Example || Example || Example
|1980||Jonathan Boyer||USA ||Beth Heiden||USA
|-
|-
| Example || Example || Example || Example || Example
|1981||Greg LeMond||USA  ||Keetie van Oosten-Hage||NED
|-
|-
| Example || Example || Example || Example || Example
|1982||Patrocinio Jimenez||COL ||Connie Carpenter||USA
|-
|-
| Example || Example || Example || Example || Example
|1983||Dale Stetina||USA ||Rebecca Twigg||USA
|-
|-
| Example || Example || Example || Example || Example
|1984||Doug Shapiro||USA ||Maria Canins||ITA
|-
|-
| Example || Example || Example || Example || Example
|1985||Greg LeMond||USA ||Jeannie Longo||FRA
|-
|-
| Example || Example || Example || Example || Example
|1986||Bernard Hinault||FRA ||Jeannie Longo||FRA
|-
|-
| Example || Example || Example || Example || Example
|1987||Raúl Alcalá||MEX ||Jeannie Longo||FRA
|-
|-
| 1988 || Davis Phinney || USA || Inga Thompson || USA
| 1988 || Davis Phinney || USA || Inga Thompson || USA
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==Details==
==Details==
Colorado National Monument, in western Colorado, site of the "Tour of the Moon" road race stages
[[Image:Colorado national monument 20030920 130827 2.1504x1000.jpg|left|thumb|Colorado National Monument, in western Colorado, site of the "Tour of the Moon" road race stages. CREDIT: G. Edward Johnson, CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/, via Wikimedia Commons]]
[INSERT PHOTO]


The Coors International Bicycle Classic had many storied stages, including the world-renowned Morgul-Bismarck circuit. The site of the Grand Junction, Colorado, road race, the Colorado National Monument, was so exotic in appearance that the stage became known as "The Tour of the Moon" and was even featured in the Warner Brothers movie ''American Flyers''. One recurring stage near Snowmass, Colorado, was run up "Suicide Hill", a road so steep that it was heated in the winter. Races were run over mountains such as the Vail, Independence, and McClure Passes in Colorado. Popular recurring stages in California included San Francisco-area events such as a hill climb up to famed Coit Tower for a prologue and the Fisherman's Wharf Criterium and a road stage crossing the Sierra Nevada range. One year the race also started in Hawaii's Big Island in Hilo with a volcano circuit road race that had to be rerouted a month before the event when the perimeter road course was cut off by a lava flow from Kilauea. Another year a stage went from Wyoming's capitol, Cheyenne, to Colorado's capitol, Denver. The race finished every year but its last in North Boulder Park.
The Coors International Bicycle Classic had many storied stages, including the world-renowned Morgul-Bismarck circuit. The site of the Grand Junction, Colorado, road race, the Colorado National Monument, was so exotic in appearance that the stage became known as "The Tour of the Moon" and was even featured in the Warner Brothers movie ''American Flyers''. One recurring stage near Snowmass, Colorado, was run up "Suicide Hill", a road so steep that it was heated in the winter. Races were run over mountains such as the Vail, Independence, and McClure Passes in Colorado. Popular recurring stages in California included San Francisco-area events such as a hill climb up to famed Coit Tower for a prologue and the Fisherman's Wharf Criterium and a road stage crossing the Sierra Nevada range. One year the race also started in Hawaii's Big Island in Hilo with a volcano circuit road race that had to be rerouted a month before the event when the perimeter road course was cut off by a lava flow from Kilauea. Another year a stage went from Wyoming's capitol, Cheyenne, to Colorado's capitol, Denver. The race finished every year but its last in North Boulder Park in Boulder, Colorado.


The Red Zinger/Coors Classic served as an inspiration for a youth bicycle road racing series in Colorado called the Red Zinger Mini Classics, which ran from 1981–1992, serving as a springboard for the development of several professional cyclists, including pro greats Bobby Julich, Jonathan Vaughters, Chris Wherry, Ruthie Matthes, Colby Pearce and Jimi Killen.
The Red Zinger/Coors Classic served as an inspiration for a youth bicycle road racing series in Colorado called the Red Zinger Mini Classics, which ran from 1981–1992, serving as a springboard for the development of several professional cyclists, including pro greats Bobby Julich, Jonathan Vaughters, Chris Wherry, Ruthie Matthes, Colby Pearce and Jimi Killen.

Latest revision as of 11:00, 7 March 2023

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The Coors Classic (1980–1988), more formally known as the "Coors International Bicycle Classic", in the later years it was run, was a stage race sponsored by the Coors Brewing Company. Coors was the race's second sponsor; the first, Celestial Seasonings, named the race after its premium tea Red Zinger, which began in 1975. Over the years, the event became America's national tour, listed as the fourth largest race in the world after the Tour de France, Giro d'Italia, and Vuelta a España. The race grew from 3 days of racing in its first years as the Red Zinger Bicycle Classic to 2 weeks in the later Coors Classic years. Race stages were held in Colorado in the early years, expanding first from Boulder and Denver back to the Keystone ski resort, later adding Estes Park, Vail, Aspen, and Grand Junction, before further expansion that included Wyoming, Nevada, California, and Hawaii. All but the last year the race concluded with a short circuit in North Boulder Park.

History

Greg LeMond on left (w. 1981, 1985) during a 1986 Coors Classic, San Francisco, CA stage. CREDIT: Gocal83, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons


In 1975, Mo Siegel and John and Wyck Hay, founders of the Celestial Seasonings herbal tea company, launched the Red Zinger Bicycle Classic race to promote their new Red Zinger tea. In 1979, Michael Aisner, the race's then PR director, bought the race for one dollar from Siegel, and with his blessing took the idea of a grander event to Peter Coors, the beer impresario. Over the next eight years, the Coors Classic grew into two weeks of racing in California, Nevada, and Colorado, with stages in some years in Hawaii and Wyoming. The race's legendary merchandise had custom annual graphics, sold in every state (and even Japan and England), generating $1 million in 1987 and $1.5 million in 1988 in sales to help support the race.

The Red Zinger and Coors Classic stage races showcased world-class men and women's cycling throughout the scenic terrain of Colorado, California, Nevada, Wyoming, and Hawaii. The race was considered the fourth biggest race on the world cycling calendar and was ground-breaking as the single biggest women's stage race ever held. The Coors Classic launched the careers of some of the world's greatest cyclists and paved the way for the sport's growth in the United States.

A permanent tribute to the Classics was created in 2018 in North Boulder Park, where the race ended 12 of its 13 years. Plaques tell the stories of the race near a cobblestone Champions Plaza, where the 19 winner's names are inscribed.

Winners

G.C. CHAMPIONS
Year Men Nationality Women Nationality
1975 John Howard USA Hanna North USA
1976 John Howard USA no women's race --
1977 Wayne Stetina USA Connie Carpenter USA
1978 George Mount USA Keetie van Oosten-Hage NED
1979 Dale Stetina USA Keetie van Oosten-Hage NED
1980 Jonathan Boyer USA Beth Heiden USA
1981 Greg LeMond USA Keetie van Oosten-Hage NED
1982 Patrocinio Jimenez COL Connie Carpenter USA
1983 Dale Stetina USA Rebecca Twigg USA
1984 Doug Shapiro USA Maria Canins ITA
1985 Greg LeMond USA Jeannie Longo FRA
1986 Bernard Hinault FRA Jeannie Longo FRA
1987 Raúl Alcalá MEX Jeannie Longo FRA
1988 Davis Phinney USA Inga Thompson USA

Details

Colorado National Monument, in western Colorado, site of the "Tour of the Moon" road race stages. CREDIT: G. Edward Johnson, CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/, via Wikimedia Commons

The Coors International Bicycle Classic had many storied stages, including the world-renowned Morgul-Bismarck circuit. The site of the Grand Junction, Colorado, road race, the Colorado National Monument, was so exotic in appearance that the stage became known as "The Tour of the Moon" and was even featured in the Warner Brothers movie American Flyers. One recurring stage near Snowmass, Colorado, was run up "Suicide Hill", a road so steep that it was heated in the winter. Races were run over mountains such as the Vail, Independence, and McClure Passes in Colorado. Popular recurring stages in California included San Francisco-area events such as a hill climb up to famed Coit Tower for a prologue and the Fisherman's Wharf Criterium and a road stage crossing the Sierra Nevada range. One year the race also started in Hawaii's Big Island in Hilo with a volcano circuit road race that had to be rerouted a month before the event when the perimeter road course was cut off by a lava flow from Kilauea. Another year a stage went from Wyoming's capitol, Cheyenne, to Colorado's capitol, Denver. The race finished every year but its last in North Boulder Park in Boulder, Colorado.

The Red Zinger/Coors Classic served as an inspiration for a youth bicycle road racing series in Colorado called the Red Zinger Mini Classics, which ran from 1981–1992, serving as a springboard for the development of several professional cyclists, including pro greats Bobby Julich, Jonathan Vaughters, Chris Wherry, Ruthie Matthes, Colby Pearce and Jimi Killen.

Attribution

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