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== '''Diffusion of Innovations''' == | |||
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Everett M. Rogers | Everett M. Rogers | ||
Revision as of 16:50, 20 June 2007
Diffusion of Innovations
Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea:
1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation
The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
Communication Channels
- Chapter 5
- Chapter 8
Time
- Chapter 5
- Chapter 6
- Chapter 7
The Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.